Q. How long will it take to get my website high rankings?
A. This is the most frequently ask question and with good reason. There are many factors that play a role in this timeline. Age of your website, the competitiveness of your search words, and your level of involvement are a few factors. Overall we generally see results in 6 to 8 weeks.
Q. Can you guarantee my website will be #1 in the search results?
A. Not to put to fine a point on it but no, never have and never will. Although every client we have is firmly placed on the 1st page of Google at least once we simply will not guarantee it. Google and the other search engines are consistently refining their algorithms to provide the end user (your targeted customers) better and more relevant search results. Any SEO firm that makes this guarantee should be viewed as suspect. How can anybody truly guarantee something they have no control over?
Q. How can I tell a good SEO firm from a not so good one?
A. Many SEO’s and SEO firms alike talk the talk but don’t walk the walk. ASK FOR REFERENCES! Good firms will post references on their website without even being asked. Keep in mind that competitive keywords and search term are what you want to see, any SEO can get rankings for search term where nobody looks.
Q. How many search terms should I optimize for?
A. Most local businesses have a small amount of search terms worthy of investing in, typically 4 to 6. The rest simply don’t generate enough traffic to warrant an investment. For regional and national companies the playing field changes because of demographics. The amount of keywords will depend on how many services and products you offer and in how many locations. Whether it’s local, regional or national the information is accessible in Google Adwords, Google Insights, Word Tracker and Google Search Based Keyword Tool. Always verify your selected keywords and phrases have a long and proven history in Google Trends, we don’t want to invest in search terms that are experiencing an event driven spike in volume that won’t last.
Q. Can having the right domain name help?
A. In a word, yes. Including your keywords in the domain name does help for optimisation but if you did not do this it’s not the end all be all. Content and high quality, relevant links are the driving force behind optimization. Building links on a daily basis is the corner stone of optimisation.
Q.Will I have to build a new website to get optimised?
A. 99% of the time the answer is no, however we will most likely need to make some improvements to your existing website. This will not change the general appearance and theme of your website. Based on our reverse engineering reports we will discover what needs to be improved upon. Some require more improvements than others.
Q. I have had a website for a long time and never get any business from it, how will optimisation make the difference?
A. The old adage, “if you build it they will come” was not conceived in the digital age. With millions of websites on the net chances are you won’t be discovered without actively promoting your website. Whether you invest your time or hire an expert to promote your site you should not expect to reap the rewards without making some kind of investment. The websites that are ranking highly and pulling in the sales you want are worked upon every day. Competition for prime ranking has never been higher as businesses are becoming more and more aware of the power of the Internet. When was the last time you opened a phone book?