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What is a Blog?

How Blogging Will Help Your Business

Many people wonder what exactly is a blog, and how can it help their business, if at all. This is a common question that people ask, but before you leverage your website blog you must first understand what blogs are all about, because many people simply don’t know.

The blog has been around for years, however just came into major popularity in the last three years. The weblog, or blog is simply a application that allows users to post written text that gets immediately posted to the web, like an online journal of sorts.

The blog is something that is meant to be as easy to use as the word processor application on your computer. While most websites take hours to update, a blog can be updated in real time, as quick as one would save a file to a computer. This is partly what makes blogs magical.

Blogging is a great way to get information on the internet inexpensively with friendly results, such as high search engine ranking, and free advertising. The blog, with it’s variety of keyword heavy posts allows people to make money off of the high return result on a search engine like Google.

What this means is that if you are selling home security systems, and you create a blog about good deals on such systems, chances are people looking for a security system will come across your blog in the search engine. This added exposure will surly help more people notice your business, and make purchases, thus creating greater business for you.

Blogs are most commonly found on the internet via the World Wide Web, and can be published for free by some of the biggest names on the internet. The fact that the blog is free is the main reason why people can so easily profit from using them, because there is no real upfront investment with blogs, and thus there is only one way to go from zero pounds invested, and that’s to profit.