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YOUTUBE ADVERTISING

YouTube is the most exciting advertising platform on the planet right now. The reason advertisers are leaving television in huge numbers and moving to YouTube nowadays is because the ROI is much higher.

Advertisers have the ability to target specific types of people accurately – and only pay if the viewer watches your entire pre-roll advert. If a viewer skips your YouTube advert before it finishes you don’t pay anything.

Just because they skipped, it doesn’t mean that you missed out if you make that first five seconds count, you can build your brand extremely quickly and efficiently with YouTube adverts

If you’re interested in exploring the advertising potential of YouTube – Get in touch with us today!

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WHY YOU NEED TO ADVERTISE ON YOUTUBE

Every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos. That is a lot of potential customers. And you can decide where and when a video ad shows up and which of these potential customers see them.

Video ads help you connect with potential customers in a unique and memorable way. You can share your expertise with the world and explain how your product or service can benefit your audience.

You can target the audience by gender, age, interests and location and with video ads you pay only when someone chooses to watch your ad. 25% of all YouTube views originate from a mobile device so you are reaching customers on the move.

Types Of Youtube Ads

In-Video Overlay Ads

YouTube In-video overlay ads are 480×70 image ads that appear overlaid on the bottom of the YouTube video player. The overlay ad appears when the user initiates video playback.

You can optionally include a 300×250 companion display ad. These ads use a similar reporting format to text based PPC, focusing on impressions, click and click through rates.

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In-Stream Video Ads

There are two main forms of these ads, skippable and non-skippable

The video ad can appear when a user initiates video play either in the beginning (pre-roll), at points in between (mid-roll), or after (post-roll).

In a skippable video ad, viewers are given the choice to skip the ad after the initial 5 seconds. In a non-skippable video ad, viewers are not given the choice to skip the ad. Non skippable ads can be a maximum of 20 seconds.

Advertiser can also provide an external URL as a call-to-action (CTA) for these kinds of ad; the link will appear as “Visit Advertiser’s Site.

Remarketing Ads

When advertising on YouTube, why not take advantage of retargeting ads? Retargeting is a great way of growing your brand awareness and making sales amongst groups of people who have already seen your advertising, or have visited your channel.

Within the YouTube for Business control settings, your will find many opportunities to create remarketing lists that reach people who have performed the following YouTube-related actions:

  • People who watch any of your videos (also known as YouTube views)
  • People who make an action (like, dislike, comment or share) on any of your videos
  • People who view your video as a TrueView video ad
  • People who visit or subscribe to your YouTube channel
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YouTube Advertising Costs

If you are looking to promote a YouTube video of your latest product then you are probably wondering what the YouTube advertising costs are. Like any PPC campaign the costs will vary depending on the desirability of the keywords that are firing your YouTube ads.

However, the ability to target specific keywords, and the higher barriers to entry (from the need to produce a video or graphic overlay) can lead to some keywords being cheaper than on more traditional text based platforms.

Online video is growing exponentially, so its little surprise that savvy business who use video marketing have followed the viewers eyeball and invested in YouTube advertising.

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Other Services

Lead Generation Services

The definition of a lead is “a qualified prospect that is showing interest in your product or service”.

Leads mean everything to your business and your sales growth. We love making businesses successful our campaigns are strict GDPR compliant, we leave nothing to chance.

Our Lead generation Process attracts prospects who have demonstrated some interest in your products and services your company has to offer it’s then your job to do what you do best, close them and then add them to your client database. Our Lead Generation Services

Paid Advertising Services

Paid Advertising is a highly effective tactic allowing targeting, engaging with and converting your target audience. our team assist you to understand where your audience is spending time online and how can we attract, engage and convert then.

Using built-in social network advertising tools, we can target an audience so precisely so that the right people are seeing your message, proven to receive higher click-through-rates and better ROI.

“Our Digital Marketing Solutions allow you to spend your advertising budget in a measurable target driven approach”. Paid Advertising

*Link Building Services

We will ensure that your content is put in front of your target audience.

Basically we won’t be just building links for the sake of it that is an outdated method. We will create excellent quality content that reflects your brand’s values and image. We are talking about compelling content that increases referral traffic, boosts brand awareness and ultimately improves rankings!

We will build a 3 to 6 month link building strategy that is personalised to your company. Our services aren’t set in stone – we will adjust them according to what your competitors are doing and what other SEO activities your company are engaged in.

However, the services you can expect include: A link profile audit, Paid Ads, Guest blogging, Site owner outreach, Link reclamation, Influencer outreach & content creation. Our Link Building Service

What is App Store Optimisation?

Simply put, App Store Optimisation (ASO) is the process of increasing the visibility of apps in App Stores.

Algorithms are used to determine how apps rank in App store search results. Several factors contribute to how apps are ranked such as the number of downloads, ratings & reviews, the number of uninstalls and more.

App ecosystems such as Google Play, and the iOS App store have billions of apps and get millions of downloads every day. Our App Store Service

Webdesign Upgrades

Whether your target audience is local, national or global our web design packages are the ideal solution. We collaborate with you, and together we can develop high-quality, SEO-ready websites.

We provide a conveniently quick turnaround time from approval to deployment with our creativity and industry know how we truly work to create something that your company will be proud of.

Our creative and technical experts are passionate in there work and always looking to exceed expectations. Our WordPress Websites

We Manage Your Website 247

To properly maintain a WordPress website, it is critical that you keep all plugins updated, databases optimised, constantly scan for malware and monitor your website in case it stops working.

If something does go wrong, you will want to be sure you have a solid action plan to restore your website and get it up and running as soon as possible.

Depending on what you are confident in maintaining, we offer suitable plans to help manage your website. Our WordPress Maintenance

What is SSL?

SSL – or Secure Sockets Layer – is the standard for establishing an encrypted connection between a web browser and a web server. The encrypted connection uses cryptography to obscure the data being sent between the two parties, so that the data remains private and untampered with.

SSL is the only widely deployed solution for encrypting information in transit and is the result of years of collaboration between industry leaders. SSL is used by millions of people every day to secure website connections. Our SSL Certificate Service

Testimonials

  • I am very impressed with the results you have achieved I have found Shane and the team to very helpful and thorough in all our dealings. Thanks again.”

    Dave Simmons
    CEO
  • Achieved significant improvements in our cost per conversion. The team that has been assigned my site continues to demonstrate great communication and knowledge regarding not only link building, but also on and off-site SEO practices as well.

    Navross Rousello
    Marketing Manager
  • Great return on investment, they have transformed our online visibility quicker than we expected at a very reasonable cost – a great return on investment.”

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    Sales & Marketing
  • When we initially took up their services, we were worried that being a very busy company, the communication wouldn’t be good. Luckily we were wrong, because they are always prompt and punctual in all their communication, whether it be by email or telephone. I would definitely recommend.

    Franklin Rosen
    IT Manager
  • One way of making a business advance is when you find a suitable partner. We consider Shane Media our business partner because they has helped our business grow. We initially started with Google Adwords, but soon decided to use their full SEO services. Keep up the Great Work Guys.

    Susan Finch
    Operations Director
  • Shane Media are unique with how they handle projects. They never quit until they reach the agreed objective. Shane also advised us on what to do and what to avoid for us to stay ahead of the tight competition in our niche , Thanks for all your help guys.

    Jasinder Farooq
    CEO
  • I’m genuinely excited at the prospect of your involvement and the results that I anticipate you’ll bring. At last, an SEO consultant with integrity. Thanks

    Malcolm Phipps
    IT Manager
  • I can safely say that for every £1 we spend with Shane Media for SEO, we get at least an £8 return. Keep Up The Good Work

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    Communications
  • They were able to quickly come up with a strategy that worked for our company in boosting our natural search results to page #1 on Google and Bing

    Pierre Montala
    CEO
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